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Custom Table Throws For Trade Shows
Companies are always looking for new ways to get the most out of the events that they exhibit at and sponsor. Some are choosing to go with smaller booth allowing them to spend more money on promotional gifts and more signage. Another strategy, many of our customers are taking advantage of, is high-fidelity color printing. Our society is a “visual” society, and feels that they must use every element of their show message including producing their logo table cloths and table covers for events to visually pull in and engage attendees.
We Offer These Table Covers
- Table Drapes drape freely over a table.
- Fitted Table Covers Have a formed fit due to the seamed corners.
- Table Banners cover the full length of the top and front of your table.
- Table Runners cover the middle section of the top and front of the table similar to table banners but less expensive.
- Table Throws Covers the top and three sides of the table, these are great if you need to get under your table a lot.
- Blank Table Covers are simple table covers that gives your table a professional look when no branding is needed.
- Stretch covers that form-fits over the table.
When planning to attend a trade show or convention here are some important topics for you to consider. Besides planning, it is important record your conversion ratio so you know your ROI.
No question trade shows are one of marketing’s biggest budget line items including exhibit construction, storage and transportation, erection and space rental, don’t forget about staffing and travel expenses. Consequently, the planning of the trade show is very important and should be the first step to attending.
When planning for a trade show you want to research, set goals, what you are going to focus on and display.
- Research and Selection
Selecting from thousands of trade shows a year can be quite overwhelming. Unfortunately your budget can eliminate several events right out of the gate. Relevance to your company is then the most important aspect of the convention.
Ideas for selecting
- If you can go as an attendee first
- Do know which trade shows your competitors exhibit at? (Go check their website for a blog or newsletter)
- There are tools like Trade Show Finder, or Events in America to help in your search
However if your competitor attends a trade show or convention it does not mean it is right for you! What you want to do is go to each event website and check the following; date and location, the cost to attend, how many exhibitors will be there and what is the audience attendance.
- Trade Show Goal Setting
What do you want out of attending a trade show? It is very important to decide what you want because then you can set goals. Do not set to high of goals, you want goals that are attainable. A couple of goals to consider is how many sales you can acquire or how many people you can get to sign up for a giveaway or even meet people interested in your products or services.
- Types of Trade Show Displays
9 types of trade show displays to consider:
Pop-Up Displays: Pop ups provide movability, are easy to setup, have a lower price and many customizable options for multiple exhibits. They are mostly used as a solid-looking back wall. Custom graphic panels can be added for higher effect, making your booth stand out with a significant message. An accordion frame is used allowing for mounting printed fabric or graphic panels to create one large graphic wall.
Panel Displays: Panel systems are more structural and many more applications can be done with them. Standard panel systems can be used for back walls or table top displays however for a little more investment you can purchase a custom panel system because you can use them to make a large island exhibit that includes back lighting, product presentation, bridges, counters and more.
Hybrid Displays: Hybrid displays offer a modern look to exhibiting by using metal frame design, graphic dye cut panels, counters, led lighting and more. Hybrids are a great custom looking step up in value from standard pop up display making your company stand out more without spending a lot of money.. They are portable and easy to setup.
Truss Displays: Truss display systems can be powder coated in a range of colors, covered with graphics, made into chairs, counters, shelves, podiums and displays. A truss can be used for any type of display. Truss comes in a countless of looks from the large stage lighting truss you see at concerts and conventions.
Tension Fabric Displays: Tension fabric exhibits use aluminum poles, Velcro and displays a large custom fabric graphic to create a beautiful wall or displays. Many of the same accessories can be used on this type of display such as monitor mounts, lighting, shelving, counters and more. Tension fabric systems offer custom shapes and a unique look. Most tension displays collapse down for easy shipping and are a breeze to set up.
Hanging Displays: Does exactly that! Hang from high above allowing your message to be seen across the floor. These systems have a large variety of shapes like rings, square and pyramids by using pillow case graphic attachments. Most conveniently fit inside a small carry case and are easy to setup.
Graphic Tent Logo Canopies: A lot of grocery stores, special events, festivals and such utilize these the most. These are great for cover from weather elements as they display your logo.
Pipe and Drape Displays: Pipe and drape systems are what are usually used to separate the trade show booths and other areas of an event.
Banner Stands: Banner stands are the most used of marketing display systems at tradeshows, they can be essential for a successful event. There are retractable telescoping banner stands, tension banner stands, and others that we covered above. You can combine banner stands to create a graphic wall of logos, images, products and more.
- Trade Show Budgeting
You know what type of display you want, but will it fit into your budget? Trade show budgets are typically spent in the following way (Trade Show Institute):
The Expense of Trade Shows
If this is your first trade show you may not have a history of costs to have a successful exhibit. Therefore you will need to come up with an “estimated budget”. When figuring the total trade show expense will run about three times the cost of the exhibit space. As an example, if your exhibit space for a trade show cost $4000, your total budget will be about $12,000.
Below are some of the expenses of a successful exhibit at a trade show:
- Space cost
- Promotional products and advertising
- Exhibit Display
- Advertising/Promotion costs
- Travel expenses
- Shipping costs
- At-show services (hanging banners, internet access are examples)
- Pre-Trade Show Advertising
The average trade show has over 500 exhibitors, where the average attendee will visit about 20 exhibits, and that average attendee walks into the show with a list of 75% of the exhibits he/she wants to see. However; research shows that pre-show promotions are still an under-utilized activity. It is vital to your success to tell people you will be there, in other words you want them to put you on their list!
